THE SCHAPER LICENSE (USA)

PLAYMOBIL® sets were introduced on the American market under a licensing agreement with the Schaper Manufacturing Company of Minneapolis, Minnesota.



For the fall of 1982, Schaper had set up a promotional action in cooperation with McDonalds. Five toys were to be distributed nationwide through approximately 5,800 McDonald's restaurants. The five toys included a Sheriff, Indian, Sheriff's Horse, Umbrella Girl and Farmer. Approximately 10 million of the Sheriff and Indian PLAYMOBIL® toys in this promotion were actually distributed from October 22nd through November 1st of 1982.

Although there were no reports of chocking or immediate danger for public health related to the distributed figures, McDonald's made the decision to stop this promotion after learning that recent tests had showed that PLAYMOBIL® figures failed to comply with the U.S. Consumer Product Safety Commissions regulation designed to prevent choking hazards to children under three.